WHAT IV’E ACCOMPLISHED
30+ years of experience ranging from traditional advertising to package design
and digital experiences. I’ve pretty much handled every medium that exists in mostly every single category imaginable.
Two of my deepest passions are photography and videography.
This site is chock full of my handy work.
I can’t forget about animation. I’ve made sloth’s sing and created short films for brands to make their point-of-difference known to the world.
Design ideas to increase sales. This fun design tweak turned cans into interactive and social artwork. Just line up the fish and stack ‘em to show off your catch. For each #fishforafish post, Sweetwater stocked a stream with a trout. Jimmy Carter even got in on the action. 35% increase during the limited run.
Creating product demonstration as art form is another fave. I love a good challenge to break out of the norms and do something arresting and effective.
